About Me

I've spent more than 15 years taking ideas from first questions to working digital products - shaping strategy, making product decisions, designing, developing, and building ventures of my own.

I started in development, but I never stayed inside one role. Over time, I moved through design, strategy, project leadership, sales, hiring, and creative direction - usually taking on the part that needed someone to hold it together.

That range lets me move between business questions and technical detail without losing sight of the person and idea behind the work.

After a decade in agency work, I chose a more independent way of working. Since then, I've worked with clients and partners, led digital projects, and continued building products of my own.

Some found real users. Others were too ambitious, too early, or simply wrong. They taught me something client work alone never could: what it feels like to carry the idea, the investment, the doubt, and the responsibility yourself.

I've been on both sides of the table - the person trusted to build, and the founder deciding what deserves to be built at all.

I work with founders, business owners, and growing teams who need someone to take ownership of the digital side - not just complete a task or deliver a set of screens.

That might mean helping an idea take shape, finding the right scope, bringing the right people together, leading the build, or rescuing something that has become stuck.

I work between strategy and execution. Once the direction is clear, I stay involved through the making - turning uncertainty into something real, thoughtful, and finished.

If you need someone who can see the wider picture, stay with the detail, and take responsibility for the work, we should talk.

Digital work is never only technical. Every project begins with a person trying to make a decision, express an idea, change something, or bring a possibility into the world.

I care about helping people move through that process without losing the energy or meaning that made them want to begin.

That's where my experience, creativity, and ability to build come together.